Working With AI

We amplify the impact of our PR and communications campaigns by integrating artificial intelligence responsibly.

Working with AI

We Achieve This Through

Principles

We apply clear guidelines to ensure responsible, ethical, and effective AI usage throughout.

Accuracy

Our deliverables are precise, ethical, and aligned with client expectations every time.

Excellence

We exceed client needs by maintaining transparency and delivering quality outputs.

Humanity

AI supports human-led workflows, ensuring ethical standards and quality remain paramount always.

Integration

We adopt a human-machine-human approach, blending technology with expert human oversight.

Working with AI

Responsible AI Usage

We are committed to ethical and transparent AI practices, ensure every AI-assisted action is recorded for accountability.

All consultants adhere to Pembroke and Rye’s AI usage guide, emphasising human responsibility.

Our senior managers champion and oversee best practices to ensure compliance and excellence.

Working with AI

Appropriate And Accurate AI Outcomes

Our approach ensures AI is used responsibly and effectively. Our consultants are trained to craft prompts that yield accurate, relevant, and verified information. Human accountability is central—AI never takes responsibility for deliverables, and its output are always carefully reviewed by our consultants.

For instance, we would never use AI to originate material.