Privacy Policy

Last updated: 26.09.2025

Pembroke and Rye (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

By using our website [www.pembrokeandrye.com] or our services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect and process the following types of information:

Personal Information: such as your name, email address, phone number, billing details, and postal address.
Usage Data: including IP address, browser type, device information, and website activity.
Cookies and Tracking: information collected via cookies and similar technologies (see Section 8).

2. Legal Bases for Processing

Under UK GDPR, we must have a lawful basis to process your data. We rely on the following:

Consent – when you opt in to receive marketing emails or accept cookies.
Contract – when processing your information is necessary to provide our services.
Legal obligation – when required to comply with the law.
Legitimate interests – when it is necessary for our business purposes and your rights are not overridden (e.g., improving services, preventing fraud).

3. How We Use Your Information

We may use your information to:

Provide and improve our products and services.
Communicate with you regarding your account, enquiries, or orders.
Send you marketing communications (where you have given consent).

4. Data Retention

We will only keep your personal data (with your permission) for as long as necessary for the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. After this period, your data will be securely deleted.

5. Your Data Protection Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request erasure of your data (“the right to be forgotten”).
Restrict or object to our processing of your data.
Request a copy of your data in a portable format.
Withdraw consent at any time (for activities based on consent, such as marketing).

To exercise these rights, please contact us at pen@pembrokeandrye.com.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk/ if you are unhappy with how your data has been handled.

6. Data Security

We use appropriate technical and organisational measures to protect your personal information. However, no method of data transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Cookies

We use cookies and similar technologies to improve your experience, analyse traffic, and deliver personalised content.

When you first visit our website, you will be asked to provide consent for the use of non-essential cookies. You can manage or withdraw your cookie preferences at any time through your browser settings.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review their policies.

9. Children’s Privacy

Our website is not intended for children under 13, and we do not knowingly collect personal data from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a new “Last updated” date.

11. Contact Us

If you have any questions or requests regarding this Privacy Policy, please contact us:

Email: pen@pembrokeandrye.com
Address: 3rd Floor, Thomas House, 84 Eccleston Square, Pimlico, London SW1V 1PX