Listen on

Are leaders born or made? Discover the traits of great PR leaders and why different people need different leadership styles.

Listen on

What does creativity really mean in PR? And what happens to it when AI enters the picture? Episode 3 of Psychology Matters explores exactly that. We look at how creative thinking has shaped public relations, how it has evolved over the years, and what AI means for the future of creative PR work.

Listen on

What makes someone truly persuasive — the facts they present, or the way they make you feel? In this episode, we explore why emotion consistently outperforms logic when it comes to winning over an audience. From the science of trust to the power of authentic storytelling, we unpack why the most influential communicators don't just inform, they connect.

Listen on

Join our CEO Kevin Read and psychologist Nina Darsadze as they delve into how human behaviour shapes public relations — from the quiet strengths of introverts to the defining traits of great leaders, and the art of unlocking creativity under pressure.