News and Views

Mixing-up Media

As warm summer nights yielded to tumbling autumn leaves, we wanted to find new stimulus for the team ahead of what we expect to be a busy and productive run-up to Christmas. We needed something different. An experience that could spark fresh chat and be remembered well into mid-Winter. Firmly believing that many of the best ideas happen outside of the office, we sought out the best London had on offer.

On a recent Tuesday afternoon, with the summer sun playing hide and seek with rain laden dark, moody clouds, a group of us set of to the Tate Modern to see the architecturally and geometrically inspired Olafur Eliasson: In Real Life exhibition. You may ask, Olafur who? Most of our team did.

Yet, from the moment you glimpse the steel scaffolding supporting an outside waterfall, and the excited, and abundant, crowds heading into the gallery, you know you’re about to see something special.

Spoiler alert: it does not disappoint. In fact, it is a remarkable feast for the eyes, and the other senses.

You are given the chance to spy on each other through a port-hole. You can provide visual and oral clues to help each other exit out of a tunnel of fog (still don’t know how we made it out.) And there were a plethora of opportunities to photograph each other in striking poses; the neon wall being a favourite. We weren’t short of new conversation as we passed by the Globe. Reflecting; my biggest take from the visit was that Olafur was never afraid to mix his media. He unashamedly sought ‘imagined’, and real structures, for his art. He brought immense fun into his installations. And I want to borrow a smidgen of his inspiration for our office.

Colleagues beware: our office is facing an artistic refresh. Hopefully our clients and prospects will also reap the rewards as we plunder the artist’s mindset to drive our creativity in preparing new, colourful and imaginative programmes.