Why Pembroke and Rye? Pembroke captures the serious, analytical and strategic side of our business. In contrast Rye draws out the lighter, creative and social side of our culture. Foreshortening Pembroke and Rye, we get to PR, the essence of what we do.
— Kevin Read, CEO
We keep brands at the forefront of our clients' customers’ minds. It is an on-going task that is based on well-timed story telling across print, broadcast and social channels. Carefully curating engaging content gives brands an extra bounce. Grabbing the journalist’s attention is as important as asocial boost.
Going to market with a new offer can be a challenging task. Whether it’s briefing the lead trade writers, giving context to specialist correspondents or working with picture desks to conjure a unique angle, skilled PR consultants have an important role to play.Just add creative social to stimulate trial purchases.
Senior communicators often need to raise senior colleagues’ profiles. This can be a tough call. Which is why our directors will work with you to identify the core messages, suggest the appropriate tone and language, and help create distinct voices that will appeal to both journalists and influencers.
Do you check if your story is still fit for purpose? Are you using the right language, conveying the appropriate benefits and responding to market conditions? Just some of the questions our senior consultants will ask when undertaking a ‘Story Review’. They’ll check whether your proof points are still valid.
The need to secure market shares never goes away. Public Relations can help. It gets beyond the limits of paid-for content. It secures endorsement, re-educates the market and encourages referral. With social media it can stimulate new conversations and retrial. A fresh consultant look can reawaken and boost market share.
Being a challenger requires a specific mindset. Taking more risks and punts with creatives are commonplace. Yet, it’s vital that campaigns still fit with the brand strategy. Our PR strategists love working with challenger brands. They devise plans with a distinctive perspective, balancing social media content with journalist engagement.